September 20, 2022

Top Signs Your Company Needs An SEO Agency

September 20, 2022

Top Signs Your Company Needs An SEO Agency

The decision to outsource your company's search engine optimization (SEO) to a professional agency can be a difficult one. After all, you are handing over control of one of your most important marketing channels. 

However, there are several key signs that can indicate your company could benefit from working with an SEO agency. Search engine optimization is an investment, but it is one that can deliver a high return on investment if done correctly.

Read through the signs below to see if your company might need an SEO agency to give a boost to your site’s SEO.

Search Engine Traffic Numbers Go Down

Your business is humming right along and your traffic numbers are steady. Then an unexpected dip occurs and you are no longer getting the results you need to stay profitable. 

This could be due to an on-site error in the configuration or code, a Google algorithm change, or because your competitors have hit on a successful piece of content or marketing strategy and siphoned customers from your pipeline.

SEO is essential to almost every part of your traffic-generating efforts. If things are not working as well as they did, you either have to figure it out on your own or call in the experts for help. In most cases, an SEO agency can get to the bottom of the problem more quickly and efficiently than you can.

Organic Traffic Brings Most of Your Sign-ups and Sales

The majority of website visits come from organic traffic sources like search engines. For specific businesses, however, the percentage of organic vs. paid traffic may differ quite a bit. 

When you track your performance metrics, pay attention to how much of your clicks and conversions come from search engines. If the numbers are high, you need to focus on making sure they stay that way.

Organic traffic is truly one of the most important elements of a website's success. Although there are always ongoing tasks to handle, traffic from search engines and content marketing efforts is evergreen and mostly passive when examined over a long period of time. 

That means that once you’ve created superb SEO for your site, ongoing efforts to continually recruit traffic are relatively low, as long as regular assessment of your SEO and its results is taking place.

Getting good organic traffic is not easy. A website must have high-quality content that people want to read, and it also has to be optimized for search engines. SEO is key for getting good organic traffic. 

There are many techniques that can be used to improve a website's ranking in search engines, and they should be implemented as early as possible to get the best results.

It makes sense to invest in SEO agency services because you already know that organic traffic makes your current levels of success possible. An agency’s ability to investigate best practices and multiply what you are already doing right will lead to more revenue and growth down the road.

You Cannot Handle the SEO Workload In-house Anymore

One of the top reasons to outsource tasks is because your in-house team cannot handle the workload anymore. Whether you downsized due to ongoing economic factors, are trying to maintain the same employee numbers despite growth, or have had employees leave during the “great resignation,” an SEO agency is the perfect solution for you. 

Do not stress out your workers and pile way too much responsibility on their shoulders. Instead, make the smart and affordable investment to hire professionals who are dedicated to the field of SEO.

When it comes to managing ongoing marketing efforts, small business owners often feel overwhelmed. The workload can be stressful and expensive, and the demands of SEO can make it difficult to find the time to focus on other aspects of the business. 

Outsourcing marketing can help manage these demands and improve working conditions for your employees. By hiring a digital marketing company, business owners can free up time and resources to focus on other areas of their business. In addition, outsourcing can improve SEO performance because you get a dedicated team with all the latest information about effective optimization strategies.

You Have No Idea What the Competition Is Doing

As mentioned above, your competitors’ actions have a lot of influence on how well your optimization strategies work. 

Everything from a launch of a new website design to a piece of viral content with great keyword inclusion can remove you from the top results and impact your traffic numbers. It is virtually impossible to keep track of all of this on your own. However, if you do not know what your competition is up to, how can you hope to beat them at the marketing game?

An SEO agency has both the tools and industry knowledge to keep an eye on multiple websites’ numbers and activity at the same time. They can use this information to help you regain your prominent position in the SERPs or get a larger market share focused on your brand instead of the competition’s.

Too Few People Visit Your Company’s Website

As noted by Digital Authority Partners, the #1 reason to hire an SEO agency is to improve visibility and site traffic. 

Of course, this holds true whether you have already established a flow of customers or clients or you are just starting out at the very bottom. 

If you do not get any traffic or your numbers are low and you have no idea how to change it, it makes more sense to seek out the help of professionals rather than try to learn all current optimization methods yourself.

The success of any company requires dedicated focus on search engine optimization and many other marketing efforts these days. 

Competition across all industries and niches is high, and the business and marketing landscapes are constantly changing. Because SEO remains the best way to get organic traffic now and for the long-term, it makes sense to hire an agency with experienced and skilled marketers and content creators ready to work hard for you.*

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