10 Internet Marketing Strategies You Should Be Armed With

Internet marketing has a broad-based meaning in the online business world. It consists of different strategies that can help your business significantly.

However, there is a question - what strategies work the best?

In this post, you will get familiar with ten internet marketing strategies that you should apply to your business for sure.

Let's start!

1. Content Marketing

Content works as a core element of business promotion. Content marketing is a process of creating content that helps attract potential leads and convert them into paid customers.

How to start?

First of all, you must realize a few aspects like:
  • Target audience (age, gender, interests, profession, etc.)
  • Reasons for creating content (brand awareness, create interest, entice the purchase, retain customers)
  • Type of content (blog posts, videos, visuals, etc.)
  • Publishing platforms (blogs, YouTube, social channels, etc.)
  • Ways of creating content (list of resources per your needs)

In other words, you should work on creating a content strategy canvas.

When your content is ready to go, you should promote it. Otherwise, it won't have any positive effect on your business by itself.

2. SEO

SEO (search engine optimization) is the process of optimizing a website and indexing website pages to drive more traffic from search engines.

When your pages rank high across search engines, it helps you get passive traffic for free constantly. Eventually, your brand increases awareness and businesses acquire more paid customers.

The best way to attract the right target audience is to cover those topics people want to read about. And, keyword research is the first step to that.

There are multiple SEO tools such as Ahref alternatives that you can use for this purpose. One of them is Keywords Explorer.

Go to Keywords Explorer tool and type a couple of your niche-related terms that people would search on Google.

Keywords Explorer

Pay attention to such SEO metrics like "keyword difficulty" and "search volume" - they can tell you a lot.

Keyword difficulty is the metric estimates of how hard it is to rank in the top 10 organic search results for a keyword on a 100-point scale.

Search volume provides an estimation of the average monthly number of searches for a keyword over the latest known 12 months of data.

Afterwards, review the "Matching terms" report. You will see the list of keywords relevant to your business niche.

Matching terms

Skim through the list and choose the most promising keywords. Then, go to creating content. Don't forget to figure out why people search for this topic on the web. In other words, you need to understand the search intent behind this.

How to do this?

You will have to check out what is currently ranking for this topic in the SERP right now. For instance, you target the topic "best sports nutrition."

best sports nutrition

You can see that the majority of the posts are all listicles. If you want to rank for this keyword, you will need to create the same type of content.

When your content is ready, you need to boost it with backlinks. Backlinks help improve pages' backlink profile and rank higher on Google.

3. Email Marketing

One of the best ways to reach out to your target audience is via email. Email marketing is a powerful internet marketing strategy that can help you in various ways.

Don't delude yourself by thinking that email marketing revolves around sending emails only. Apart from this, this internet marketing strategy allows:
  • Create and enrich an email list
  • Craft and design emails
  • Segment your email list
  • Monitor the success rate of every email campaign
How to start your first email marketing campaign?

The first step is to create an email list. The most straightforward approach is to persuade your site visitors to subscribe to your newsletter. You can do this by offering them something in return.

For example, an eCommerce website Welly offers a 15% discount for customer's next order if the person kindly shares an email address.

eCommerce website Welly

It is up to you what to offer. But keep in mind that your goal is to make an email workflow actionable.

Imagine you're sending a welcome email. If people open this email, you reward them with a 7-day trial of your service free of charge. If they don't open it, you should share a list of latest content updates on your blog.

Don't forget that every email you send must have a certain goal.

4. Affiliate Marketing

Affiliate marketing is yet another strategy that you should use so far. Find people who would promote your products and pay them a commission.

For example, you sell your product or service for $200. You have a few affiliate partners who promote your product across their resources. And when someone buys your product by clicking an affiliate link, your partners get their commission according to your agreement. It could be 10%, for example.

Start with creating your affiliate marketing program. It will provide people with the link they can use to sign up for the program itself.

Secondly, go and find people who would consider becoming your affiliate partner. Draw attention to those people who already promote niche-related products.

Anyway, it is quite time-consuming to do this kind of research manually. Instead, you can use Site Explorer tool.

Take one of your competitors' websites and analyze it with the tool. Click the "Backlinks" report and apply a filter that would sort the results by an affiliate footprint URL. For this, you need to type a "/track/" value:

Backlinks

These links belong to affiliate partners of your competitors. As a result, you can reach out to them and discuss a partnership.

5. Video Marketing

It is a well-known fact that the picture is worth a thousand words. Hence, you have more chances to attract more potential customers by introducing your product or service via video.

Right before you jump to create video content, you need to decide what kind of videos you're going to produce. The direction of video content depends on the objective you have. There are three main video objectives - brand awareness, education, and entertainment.

If your objective is brand awareness or entertainment, then it is all about your creativity. When it comes to creating educational video content - you need to run in-depth topic research beforehand.

How to find topics that your target audience is interested in?

Keyword research will help you out. And you should explore question-type keywords. For this, you can use the Keywords Explorer again. But in this case, you should explore the suggestions from the "Questions" report.

For example, you have released a new tool timeline maker. You need to know what your audience might want to know about it:

Timeline Maker Visme

Review the results and create a video that would cover the chosen topic.

6. Influencer Marketing

If you want to find a trustable source of potential customers, you should work with niche influencers. Influencers are thought leaders who have huge armies of followers across social media channels.

Influencer marketing involves a range of activities that help business owners build partnerships with influencers. The goal of such cooperation is business promotion.

Remember that influencers won't promote a product that doesn't bring any value. Therefore, if you want to partner with influencers, you must make sure your product is awesome.

How to find influencers?

There is a bunch of tools you can use. Here are some of them:
  • Influenx (YouTube)
  • Followerwonk (Twitter)
  • inBeat (TikTok, Instagram)
  • Grin (Facebook, Twitch, Instagram, TikTok, Twitter)
Imagine that you have collected a list of influencers. Don't reach out right off the bat. You should analyze their followers first.

Practice shows that some influencers may have fake followers. It’s okay if there is just some percentage of them. However, if the number of fake followers prevails over real people, you should exclude this influencer from your list.

Use a Fake Followers Audit tool from SparkToro (Twitter-based) - it helps you find fake followers easily.

Besides, pay attention to the quality of engagements. If you see that followers post "emoji" type comments, it should be considered fake comments or reactions.

Filter down the list of influencers and reach out to the most promising ones.

7. Podcasting

Audible content works great as well. And podcasting has become one of the marketing channels that businesses use actively.

Podcasting suggests two strategies you can choose from:
  • Launch your podcast
  • Participate on third-party podcasts
If launching a podcast is a big deal, it would be much easier to appear on one's podcasts. Thus, your task is to find niche-related podcasts and pitch yourself as a guest.

The simplest approach to do this is with the help of Google. Type the query "[niche] podcasts'' and reap the benefits:

Fashion Podcast

Choose a few podcasts and check out if there is any application process that you should complete. Otherwise, reach out to the podcast host directly via email. Introduce yourself, tell more about your professional background, why you will be a good guest on podcast, and what topic you want to highlight.

8. SMM

SMM (social media marketing) is the process of using social media channels like Facebook, Twitter, or LinkedIn to promote a product/service.

SMM Visme

SMM works if you post content actively. Once you release a new blog post, you should share it across your social channels. Plus, don't forget about content repurposing. It allows you to offer different content types to your audience.

9. CRO

CRO (conversion rate optimization) is the process of optimizing your site's pages to nudge visitors to take actions on the website. CRO is a systematic process. It is not a one-time deal.

CRO requires you to know and apply the following:
  • User psychology
  • UX/UI design
  • Copywriting
  • A/B testing
  • Data analysis
  • etc.

What's more important, this process must drive traffic to your site.

10. ORM

ORM (online reputation management) is a mixture of digital marketing tactics and social media channels to create a public perception of a brand.

ORM includes many different activities. For example, you can start a conversation with customers on social media platforms. It allows you to satisfy unhappy customers or thank anyone for kind words.

ORM Visme


Reputation management goes beyond social media channels. You can apply reputation management on search engines too. For example, you can find articles that drive tons of traffic and mention your brand negatively. Or describe your service in a wrong way.

It is a great chance to reach out to a blog's editor and ask to update the information per your needs.

Reputation management requires you to make sure steps and tell people how they should experience your brand.

To Sum Up

It is merely possible to have a successful business online without applying internet marketing strategies. Every year brings some new strategy to the table.

You don’t need to use all these strategies one by one. However, it is great to choose the most actionable for your business.

These 10 internet marketing strategies have already proved their efficiency. Don't hesitate to use them in practice to skyrocket your business online.

If you think this post lacks more internet marketing strategies, feel free to share your suggestions in the comments.*

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